Goodyear Assurance Duraplus

Imagine a set of tires that can take a driver the grueling distance of approximately two and a half times around the world*. The Goodyear Assurance DuraPlus is engineered to let drivers go up to 100,000km* and comes reinforced with DuPont™ Kevlar® for added protection, delivering tremendous value through being a longer lasting and more durable tire.

With consumer-driven needs at the center of its tire innovations, Goodyear Asia Pacific is launching the Assurance DuraPlus, the company’s latest passenger tire for today’s value-conscious customer.

Designed for small- to mid-sized passenger vehicles, the Assurance DuraPlus tire boasts and improved version of the Goodyear’s proprietary TredLife Technology™ with a new enhanced tread compound, combined with DuPont™ Kevlar® reinforcing, which provide drivers with the assurance of a longer lasting, more durable tire.

TredLife Technology™ increases the usable life of the tire for longer mileage. In the Assurance DuraPlus, it utilizes a more advanced carbon-based tread compound with higher carbon content than its predecessor, providing higher resistance to road wear and up to 100,000km* of road travel.

The introduction of a DuPont™ Kevlar® overlay into the Assurance DuraPlus also increases the tire’s durability. Used in military grade equipment, this lightweight material maintains stiffness and strength even under high temperature conditions when the tire is in motion, giving drivers’ added protection against road hazards.

The Assurance DuraPlus is the tire to turn to for outstanding mileage and protection.

*Tire mileage projection as tested by Goodyear Testing Division in size 185/65R14 on roads in Thailand and actual mileage may vary due to state of roads, tire pressure and maintenance, climate, driving styles and usage patterns etc. Distances between cities are estimates of straight point to point distances in kilometers.

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TredLife Technology™
For longer lasting tread

assurance-duraplus-feature-2Enhanced Durability
Reinforced layer from DuPont™ Kevlar® for added protection against road hazard. An additional layer of lightweight material that is used to reinforce/strengthen the tire for enhanced protection and durability.

assurance-duraplus-feature-3Advanced Carbon Based Tread Compound

The compound with higher carbon content provides higher resistance to road wear, thus improving tread wear performance.

assurance-duraplus-feature-4Optimized Wide Face Cavity
The larger tread width design from optimized cavity shape puts more wearable rubber in contact with the road.

assurance-duraplus-feature-5Maximized Rubber Volume

Maximized road contact area. Deep tread depth resulting increased wearable rubber volume.

assurance-duraplus-feature-6Asymmetric Tread Design for Precise Handling
Asymmetric tread design places more rubber on the outside shoulder providing increased grip during cornering.


Available sizes

175/65R14 82 H
175/70R14 84 H
175/65 R15 84 H
185/60R14 82 H
185/65R14 86 H
185/70R14 88 H
185/65R14 86 H
185/60 R15 84 H
185/65 R15 88 H
185/55 R15 86 V
195/70R14 91 H
195/70R14 95 H
195/60 R14 86 V
195/65R15 91 H
195/50 R15 82 V
195/55 R15 85 V
195/60R15 91 V
205/65 R15 99 H
205/55 R16 91 V
215/60R16 88 V
215/50 R17 91 V